Hello Kitty books for the very young
Hello Kitty fans for the young at heart?
In the space of less than a week, not one but two friends have voiced their surprise at finding out about my Hello Kitty adoration. I think part of the reason for this is that both of them live in the US, where the target audience for Hello Kitty is way younger than I now am and also much more into the color pink than me.
Out here in Hong Kong (like in Japan), however, there's little doubt that Hello Kitty appeals to old and young alike with a wide range of products available to interest people -- particularly but not exclusively those of the female gender -- of pretty much every age. Taking the products available at this year's Hong Kong Book Fair as examples: There were Hello Kitty books that were clearly geared for children but also, as was the case last year, Hello Kitty-themed craft books on offer along with those for fans of popular Sanrio stablemate, Gudetama.
The cute cat character was also the Japan Pavilion area which actually was much more about tourism promotion than book selling; with opportunities for people of various ages to dress up in Hello Kitty garb and have their photos taken, and the furry feline character's visage also being visible on such as paper fans tucked into the cloth belts of yukata-attired tourism representatives who hailed from the land where Hello Kitty was created (if not supposedly born).
This shouldn't come as a surprise to those folks who remember that -- and no I am not kidding! -- some years back, Hello Kitty was appointed as Japan's goodwill tourism ambassador to Hong Kong (and Mainland China) by the Japanese government. And while we're on the subject: here's pointing out that earlier this year, a retired Japanese policeman -- yes, a man as well as adult! -- was announced as the owner of the world's largest Hello Kitty collection; and that links to this piece of news was separately forwarded to me by not one but several friends! ;D