on the right: a Hello Kitty MTR promotional poster
-- sorry, Carina, but I really do think the cute cat
is, well, cuter! ;b
On Valentine's Day of last year, a Hello Kitty (and Dear Daniel)-themed wedding took place in an MTR station. Later that year, the MTR (i.e., Hong Kong's Mass Transit Railway) made available a Hello Kitty MTR Heroes figurine collection; then, to commemorate the merging of the MTR and KCR, came out with two more Hello Kitty collectibles dressed in the new uniforms of the merged organization.
Thus far this year, however, it's been McDonalds -- at least in Hong Kong, if not elsewhere in the world -- which has been leading the way in the Hello Kitty collectibles race with its Hello Kitty Messengers.* But as of December 21, the MTR's coming out with more Hello Kitty collectibles of its own; advertisements for which already are in place in MTR stations... ;b
*Addendum: sbk's query about how many Hello Kitty promotional items I now own got me realizing that there's also been the Hello Kitty on Stage series/campaign by 7-11 this year!

